19 Case Study Interview Questions That Will Capture Your Client’s Story

 

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Nothing is more important than asking the right questions when you’re conducting a case study interview. If you don’t collect detailed information, your story will fall flat.

You’ll be stuck filling it with fluff because you used up all the juicy stuff in the first three sentences. To avoid this situation, you need to ask great questions . . . and push for great answers.

Ideally, you should end up with at least twice as much material to draw on (we’re talking word count) than you can fit into your case study. The more you have to play with, the more you can whittle away the boring stuff and craft a compelling story.

So, what case study interview questions should you ask?

Here are the ones I use every time I do a case study interview. I always add a few more as I think of them at the time, but this is the framework I use that guarantees I’ll always have all the info I need to write a great case study.

Case Study Interview Questions:

  1. What is your name, the name of your company, and your position there?
  2. Can you give me a high-level overview of your company, including your industry, company history, locations, products, and who your customers are?
  3. What specific challenges in your business or industry made you look for a solution? Do you have any metrics which help explain the extent of the problem you were experiencing?
  4. Did you have a previous solution that could no longer meet your company’s needs? If so, how did your needs change?
  5. What criteria would the new solution have to meet?
  6. How did you search for a solution to your problem?
  7. Were there any other solutions you considered but rejected?
  8. How did you discover our product/service? How did you hear about us?
  9. What did you find most attractive about our company and/or solution? Why did you choose us over our competitors?
  10. What measurements or factors were important to you during your selection process?
  11. How was our product/service implemented? How long did it take?
  12. Did you encounter any challenges implementing our solution, and how quickly/easily did we help you fix these?
  13. Were your expectations met/exceeded during the implementation?
  14. How well has our product/service solved the problem you were experiencing?
  15. What specific results have you seen from implementing our solution? (i.e. cost savings, time savings, sales growth, profit improvements, market share improvements, increased competitive advantage, ROI, awards, etc.)
  16. Were there any other areas of your company that benefited from our solution
  17. Can you think of any specific examples of where we went the extra mile for you and can you describe what that means to you in terms of benefits gained or money saved?
  18. Were there any unexpected benefits you received from implementing our product/service?
  19. What would you say to other companies who are considering working with us?

Would you like your own free copy of these case study interview questions that you can download and keep so you can use them anytime you like?

If you do, I’ve created a PDF file you can download here from Google Drive. Feel free to save it, print it, and use it when you interview clients for your own case studies.

But if you don’t have time to create your own case studies, or don’t know the process, or would rather just hire a professional to take care of the whole thing, please don’t hesitate to reach out.

I’ve created case studies for a whole range of businesses that help them generate leads, increase sales, prove their value, and build authority. If you need help, jump over to my contact page, fill out the form and we’ll organize a time to have an obligation-free chat.

Also, check out my article 7 Reasons Why Case Studies Make Great Marketing Tools for more great tips on putting case studies to work for your business.


About Me

Justin Day - Freelance Case Study WriterMy Name is Justin Day and I’m an Australian-born freelance case study copywriter, currently living the digital nomad lifestyle in the Philippines.

I help marketing teams and entrepreneurs win more clients and make more money with compelling case studies for their online and offline marketing campaigns.

When I’m not thinking about, reading about, or actually writing case studies, I like to play the guitar badly and explore this crazy old planet we live on.

7 Reasons Why Case Studies Make Great Marketing Tools

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Imagine you want to buy a new car.

You go to your local dealership and walk around the lot. You spot something you like, and start to look it over.

A salesperson appears and starts running through the features of the vehicle you’re looking at. 

You ask some specific questions about the things that matter most to you in a new vehicle. The salesperson reassures you that it fits all your requirements perfectly.

They’re probably telling the truth, but you still aren’t convinced.

It’s their job to sell cars, not talk people out of buying them, right?

Now imagine one of your friends or colleagues has just bought the exact same vehicle you’re interested in buying.

You arrange to meet them for coffee and ask the same questions you asked at the car yard. Only this time, you hang on every answer.

This is the good stuff. They’ve got no reason to sugar-coat it. They’re giving you their unbiased judgment.

Whose opinion are you going to give the most weight to? The salesman or your colleague?

In marketing, having an unbiased third party recommend your product or service is much more powerful than even the most well-crafted sales pitch.

And how do you that? With case studies. 

But before I talk about why case studies make great marketing tools, I’ll quickly describe to you what a case study is, just in case you’re not quite sure what they are.

What are Case Studies?

Perhaps a better term to describe the case studies used in marketing would be customer success stories.

These tell a real-life story of how your customer was facing a problem, and how your product or service solved it for them.

Case studies are like testimonials, only more powerful. They’re the heavyweights of the social proof world.

According to research from Content Marketing Institute, case studies are rated as being 65% effective when used as a B2B content marketing tactic.

As you can see in the graph below, that’s significantly higher than other popular content marketing materials, like website articles, eBooks, and newsletters.

Graph from the Content Marketing Institute Ltd that shows the most effective types of content marketingGraph from the Content Marketing Institute that shows how the most effective types of marketing materials

They’re certainly one of the main types of content you should be using to market your business online. And it doesn’t matter whether you’re in the B2B or B2C space … case studies are perfect for you because no matter what you sell, your customers are humans. And humans love stories!

Want to know more about the benefits of using case studies in your marketing?

Here are 7 Reasons Why Case Studies Make Great Marketing Tools.

  1. Case studies show concrete examples of what you can do for your customers

It’s like giving them a crystal ball so they can see what it will be like if they work with you.

Showing exactly how you helped someone else is a lot more convincing than simply making claims. It gives rock solid proof.

  1. Case studies attract qualified leads

Because case studies tell a very specific story, the leads that come from them will be high quality.

By reading your case study, they have gained a strong concept of what your product or service is and have developed a keen desire to achieve the same result as your previous client.

They will be well and truly past the tire-kicking stage.

  1. Case studies build authority and trust in your business

They show your expertise and your experience and prove you know how to get results.

They’re a great way to show that you can deliver on your promises because they demonstrate how you’ve helped someone else overcome their challenges and solve their problems.

  1. Case studies are an endorsement for your business.

The more people you have praising you, the more leads and customers you’ll get.

Having a third party say good things about you carries far more weight than self-praise.

  1. You can use case studies to draw attention to specific features or benefits you offer.

Different customers may place value on different aspects of the product or service you offer.

You can use a number of case studies that focus on the different benefits.

This will make your product or service more appealing to a wider variety of potential customers.

  1. Case studies are great for sharing on social media.

Everyone loves their 15 minutes of fame.

When you publish a case study online, chances are the client featured in it will want to share it with their friends, family, and colleagues on social media.

This gives you valuable exposure. Don’t forget to make it easy to do this by adding share buttons to your content.

And last, but not least . . .

  1. Reading your case study may help people solve a problem.

I know what you’re thinking. But then they won’t become a client!

And you’re right . . . at least not right there and then.

However, helping people with useful information they can use to better their lives pays off. It’s the whole basis of content marketing.

Giving away something of value now is one of the best ways to win customers in the future.

So there you have it: 7 Reasons Why Case Studies are Great Marketing Tools.

Do you use case studies as part of your marketing strategy?

Post a comment below and share your experiences with us.

And if you’d like to find out more about creating compelling case studies for your business, jump over to my contact page and fill out the form or flick me an email at casestudypro@gmail.com

I’d be more than happy to chat with you about why case studies make great marketing tools and how we can put them to work for your business.


About Me

My Name is Justin Day and I’m an Australian-born freelance case study copywriter, currently living the digital nomad lifestyle in the Philippines.

I help marketing teams and entrepreneurs win more clients and make more money with compelling case studies for their online and offline marketing campaigns.

When I’m not thinking about, reading about, or actually writing case studies, I like to play the guitar badly and explore this crazy old planet we live on.